Brand Builders: Embrace a Healthy Tension with AI
After a 34-year career as EVP/CMO at Chick-fil-A, I’ve developed a heightened sensitivity to movements in marketing that either strengthen brands—or quietly undermine them. When it comes to today’s surge of enthusiasm around AI, I sense both opportunity and risk. AI is an extraordinary resource. But in marketing, it also introduces a growing temptation: to
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