After a 34-year career as EVP/CMO at Chick-fil-A, I’ve developed a heightened sensitivity to movements in marketing that either strengthen brands—or quietly undermine them. When it comes to today’s surge of enthusiasm around AI, I sense both opportunity and risk. AI is an extraordinary resource. But in marketing, it also introduces a growing temptation: to …
Brand Builders: Embrace a Healthy Tension with AI Read More »
This is one of those episodes that is so packed with gold that you will want to pause, rewind, and listen back a few times!
Anthony Taylor and Steve Robinson delve deeper into Steve’s fascinating Chick-fil-A journey, exploring how the principles of purpose and culture can transform a business.
Steve Robinson joins us on the Right About Now Legendary Business Advice podcast to discuss the importance of culture in building a successful brand.
Steve Robinson delves into his story, highlighting the importance of building a culture, mentoring others, asking questions, fostering loyalty, utilizing metrics and facts to learn and grow, and embracing faith and family, among other key aspects.
Listening to customers leads to continuous innovation leveraged by the great leadership of Chick-fil-A independent restaurant Operators! Result? Customers win.
Chris and Steve talk about 35 years of timeless lessons learned while building an iconic brand & culture.
According to the American Customer Satisfaction Index (ACSI)
Charles and Steve discuss the renegade culture and advertising behind the unexpected Chick-fil-A brand.
Brands fail when they do not listen to the customer enough.
The industry is taking note of Chick-fil-A’s consistent growth despite the pandemic.
Jesse Cole sits down with Steve Robinson, the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, as they discuss building brands.
As all of us watch this crisis continue to unfold and we enjoy Memorial Day weekend, I have been struck by lessons I learned while working with my Dad and Truett Cathy, Founder of Chick-fil-A. I have already authored an article on how to not only survive but also thrive during this crisis. Now I’d …
The Greatest Generation Gave Us Clues to Navigate COVID-19 Read More »
The last few months, I have had a lot of folks ask me about what I learned about navigating through a crisis while at Chick-fil-A. I unpack a couple of these life and business altering experiences in my book, Covert Cows and Chick-fil-A, so it’s no surprise to get these questions. After having a large …
Crisis Leadership: Survive or Thrive? Why Not Both? Read More »
Steve joins Kevin to discuss his new book and shares stories that demonstrate the culture at Chick-fil-A.
